ODM Collaboration Case Study: Environmental Appliances for a Japanese-Korean Light Luxury Home Brand

ODM Collaboration Case Study: Environmental Appliances for a Japanese-Korean Light Luxury Home Brand

Cooperation Process

A Japanese‑Korean light luxury home brand (hereinafter referred to as “the Brand”) enjoys high recognition in the Asian market, offering home lifestyle electrical appliances distinguished by minimalist design and premium quality. As the Brand continues to expand its global presence, it is in urgent need of an ODM partner in China with strong R&D capabilities, scalable manufacturing capacity, and a rigorous quality control system – to support its growing product demand and uphold its stringent quality standards.

As a Xiaomi Ecosystem partner, Dream Maker Technology has accumulated deep technological expertise and extensive manufacturing experience in the environmental appliance sector. Its DC inverter fans and other products enjoy a strong reputation in the market. The company possesses end‑to‑end manufacturing capabilities spanning R&D, mold making, injection molding, and final assembly. With an annual production capacity of 5 million smart environmental appliances, it has become an ideal partner for the Brand.

Cooperation History

2022: First Contact & Initial Collaboration

In 2022, Dream Maker Technology officially established business ties with the Brand. Following multiple rounds of technical reviews, factory audits, and sample validations, the Brand highly recognized Dream Maker Technology's technical strengths, quality control systems, and manufacturing capabilities in the field of DC inverter fans. Both parties reached a cooperation agreement, whereby Dream Maker Technology would ODM‑produce two fan products for the Brand – a floor‑standing circulating fan and a wireless smart circulating fan.

The floor‑standing circulating fan features a motherboard optimized with a 7th‑generation smart IC chipset and is equipped with a high‑performance brushless motor, delivering up to 15W of output power, an airflow distance of up to 19 meters, and a noise level as low as 20dB. The wireless smart circulating fan, with its Korean‑inspired minimalist design, incorporates a high‑capacity built‑in battery that enables up to 40 hours of cordless operation.

2023: First Batch Delivery

In 2023, Dream Maker Technology successfully completed the first‑batch delivery of the two products for the Brand. From product R&D and tooling development to pilot production and mass production, Dream Maker Technology demonstrated efficient R&D responsiveness and stable delivery capabilities, ensuring that all products were delivered on time and to the required quality standards – laying a solid foundation for deeper future collaboration.

2024: Product Line Expansion & Sales Growth

Building on the strong cooperation established in 2023, the Brand introduced new color options for the product in 2024, further enriching the product matrix to meet the aesthetic preferences of diverse consumer groups. That year, combined shipments of the two fan models surpassed 50,000 units, reflecting continued positive market performance.

2025: Steady Sales Growth

In 2025, the two fan products continued to enjoy strong sales across Asian markets, with combined annual shipments again exceeding 50,000 units. Product reputation and market share steadily improved.

2026: New Model Development & Record Sales

In 2026, the partnership deepened further, with the Brand developing a new model addition. Driven by the new product, annual fan sales exceeded 70,000 units, setting a new record since the start of the collaboration.

Pain Points & Solutions

1. Client Core Pain Points

① Finding an ODM Partner with Full‑Industry‑Chain Capabilities

As a light luxury home brand, the Brand has exceptionally high requirements for product quality and design consistency. When entering the fan category, it needed to find a manufacturing partner that not only understands its brand identity but also possesses end‑to‑end capabilities spanning R&D, production, and mass manufacturing – rather than a mere contract assembler.

② Balancing Product R&D Cycles with Market Windows

Fan products have a distinct seasonal nature, with limited market windows. The Brand needed to shorten the cycle from concept to mass production as much as possible, without compromising product quality, in order to seize market opportunities ahead of competitors.

③ Flexible Production for Multiple Models, Color Variants, and Continuous Iteration

From the floor‑standing circulating fan to the wireless smart circulating fan, and through the ongoing development of new color options, the Brand required a partner capable of rapid response to diverse models, small‑batch orders, and high‑frequency iterations – a truly flexible manufacturing capability.

④ Dual Requirements: Quality Consistency and Large‑Scale Production Capacity

As a light luxury brand, the Brand maintains stringent standards for product finish, performance stability, and user experience. At the same time, order volumes in the tens of thousands demand stable mass‑production capacity from its partner. Both elements are indispensable.

2. Dream Maker Technology's Solutions and Service Advantages

① Vertically Integrated Full‑Industry‑Chain Capability

Dream Maker Technology integrates R&D, manufacturing, and sales, with R&D centers in Hangzhou and Yongkang. The company possesses full in‑house production capabilities across mold development, injection molding, electronics assembly, and final assembly. This allows for end‑to‑end quality control from raw materials to finished products, ensuring that every unit meets the Brand's light‑luxury quality standards.

② Efficient R&D Responsiveness and Rapid Delivery

As a Xiaomi Ecosystem partner, Dream Maker Technology has accumulated extensive R&D expertise and established mature product development processes in the environmental appliance field. From the initial contact in 2022 to the delivery of 50,000 units of two products in 2023, the company demonstrated outstanding speed in R&D efficiency, tooling development, and production ramp‑up.

③ Mass‑Production Capacity of 5 Million Units per Year

The company's manufacturing base in Yongkang, Zhejiang, covers an area of 100,000 square meters and has an annual capacity of 5 million smart environmental appliances. This scale ensures stable delivery schedules even as customer orders continue to grow, providing a solid production foundation for the sustained volume increases from 2023 through 2026.

④ Rigorous Quality Management System

The company holds over 100 authorized invention patents and is recognized as a national high‑tech enterprise and a Zhejiang Provincial "Specialized and Sophisticated" enterprise. Its products have received international design awards such as the German Red Dot Award. The company has established a full‑process quality management system covering incoming material inspection, in‑process control, and finished product testing – fully capable of meeting the light‑luxury brand's exacting requirements for appearance, performance, and reliability.

⑤ Continuous Innovation and Product Iteration Capability

From the floor‑standing circulating fan to the wireless smart circulating fan, and through the ongoing development of new colors and new models, Dream Maker Technology has demonstrated strong product innovation and iterative capabilities. With multiple R&D centers across the country, the company can quickly respond to market demands and customer feedback to upgrade existing products and develop new ones, continuously creating value for clients.

⑥ Global Service Network

The company has branch offices in Hangzhou, Beijing, Wuxi, and Germany, with extensive experience and capability in serving international clients. Its products are exported to more than 20 countries and regions, providing stable supply chain support for the Brand's expansion across Asian and global markets.

From first contact in 2022 to sales exceeding 70,000 units in 2026, the partnership between Dream Maker Technology and the Japanese‑Korean light luxury home brand serves as a vivid testament to the company's ODM capabilities in the environmental appliance sector as a Xiaomi Ecosystem partner. Leveraging its full‑industry‑chain manufacturing capabilities, efficient R&D responsiveness, scalable production capacity, and rigorous quality control, Dream Maker Technology has successfully helped the Brand achieve a breakthrough from zero to one in the fan category, and subsequently scale from one to many. Looking ahead, Dream Maker Technology will continue to deepen its presence in the environmental appliance field, driven by technological innovation and underpinned by quality assurance, offering end‑to‑end ODM solutions from R&D to manufacturing to more international brands, and empowering partners to sustain growth in global markets.